is a Parisian multi-skilled creative studio founded in 2012.



Inspired by the new and the now, the studio crafts images and creative strategies touching on

design , art direction , photography , brand content and digital with a minimal and bold attitude.

I feel like

Sonia by Sonia Rykiel
2013
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2013
Brand Identity

Sonia By Sonia Rykiel, the Rykiel brand’s contemporary line, is accelerating its repositioning strategy with the simultaneous launch of a new pop-up website, store openings and a new logo.

The studio is proud to sign the brand’s new identity, declined on print, instore and web. Inspired by pop and youth, to reflect the parisian energy of its mother brand, Sonia Rykiel.

Sonia by Sonia Rykiel — © 2013, Maison Nue
Sonia by Sonia Rykiel — © 2013, Maison Nue
Sonia by Sonia Rykiel — © 2013, Maison Nue
Sonia by Sonia Rykiel — © 2013, Maison Nue
Sonia by Sonia Rykiel — © 2013, Maison Nue
Sonia by Sonia Rykiel — © 2013, Maison Nue
Sonia by Sonia Rykiel — © 2013, Maison Nue
Sonia by Sonia Rykiel — © 2013, Maison Nue
Sonia by Sonia Rykiel — © 2013, Maison Nue
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Cjuice
2016
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2016
SS16 Campaign

At the heart of CJuice image are naturality, expertise and transparence. To best show off these features, the studio imagined sleek and uncluttered images, far from traditional juice imagery.

Inspired by architecture, compositions are silent yet disturbed by luminous shadows to give it a solar essence highlighting every ingredient and bottles. Delicate pastels, light greys and pure whites infuse the compositions with a calm and soft atmosphere.
Photography: Adrien Toubiana
Set Design: Rachel Péloquin

Cjuice — © 2016, Maison Nue
Cjuice — © 2016, Maison Nue
Cjuice — © 2016, Maison Nue
Cjuice — © 2016, Maison Nue
Cjuice — © 2016, Maison Nue
Cjuice — © 2016, Maison Nue
Cjuice — © 2016, Maison Nue
Cjuice — © 2016, Maison Nue
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Noyoco SS15
2015
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2015
Lookbook SS15

Every season is a a new journey for Noyoco, for SS15 the studio imagined a story that takes us back to the founders youth with a 90s inspired aesthetic. “Youth has no age, Youth has a spirit”

Photography : Pablo Freda

Noyoco SS15 — © 2015, Maison Nue
Noyoco SS15 — © 2015, Maison Nue
Noyoco SS15 — © 2015, Maison Nue
Noyoco SS15 — © 2015, Maison Nue
Noyoco SS15 — © 2015, Maison Nue
Noyoco SS15 — © 2015, Maison Nue
Noyoco SS15 — © 2015, Maison Nue
Noyoco SS15 — © 2015, Maison Nue
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Made in Sephora
2016
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2016
Digital Content

Since 2013, the impulse was given to create a strong identity for Made in Sephora, the affordable brand of the giant beauty retailer Sephora. Following the success of the Manuel Militant des Coquettes, the studio is now responsible for conceptualising and crafting pop and exciting content for the brand on social media.
Production: Les Improductibles

Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
Made in Sephora — © 2016, Maison Nue
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Beautydot.fr by Sephora
2015
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2015
Concept & Web Design

In 2015, the pres­sure is on for beauty brands to raise their on­line game. Sephora entrusted the studio to create an online beauty magazine that spreads the brand’s vi­sion across beauty and lifestyle.

En­tirely ded­i­cated to beauty and tar­geted at a younger gen­er­a­tion of mil­lenials, the plat­form was entirely con­cep­tu­alised and de­signed by Maison Nue.
Website: beautydot.fr
Client: Sephora France
Pro­duc­tion: Les Im­pro­ductibles

Play
Beautydot.fr by Sephora — © 2015, Maison Nue
Beautydot.fr by Sephora — © 2015, Maison Nue
Beautydot.fr by Sephora — © 2015, Maison Nue
Beautydot.fr by Sephora — © 2015, Maison Nue
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Côme Editions
2014
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2014
Brand Identity & Web Design

Côme is a french label founded by two siblings, Clémence and Matthieu Dru, built around the theme of duality. The studio created the visual identity and designed the website and e-shop for the brand baring in mind its strong DNA : androgynous femininity, modern classicism, graphic flexibility, careless sophistication.
website : come-editions.fr

Play
Côme Editions — © 2014, Maison Nue
Côme Editions — © 2014, Maison Nue
Côme Editions — © 2014, Maison Nue
Côme Editions — © 2014, Maison Nue
Côme Editions — © 2014, Maison Nue
Côme Editions — © 2014, Maison Nue
Côme Editions — © 2014, Maison Nue
Côme Editions — © 2014, Maison Nue
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Kérastase
2015
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2015
Brand Content & Social Media Strategy

In 2015, Kérastase decided to regroup its multiple Instagram accounts and create a global profile. The studio helped design the editorial strategy and signature for digital content. Maison Nue also produced a series of images to kick off this international account.
Photography : Alice Cuvelier

Kérastase — © 2015, Maison Nue
Kérastase — © 2015, Maison Nue
Kérastase — © 2015, Maison Nue
Kérastase — © 2015, Maison Nue
Kérastase — © 2015, Maison Nue
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Editorial for Beautydot.fr
2015
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2015
Editorial

Every month the studio imagines a "BeautyStory" for BeautyDot.fr, the beauty platform created by the studio for Sephora France. Every story translates beauty trends witnessed on social media into an editorial. The studio oversees the global art direction and curates the teams of creatives.
Production: Les Improductibles

Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
Editorial for Beautydot.fr — © 2015, Maison Nue
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Noyoco FW16
2016
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2016
Lookbook FW16

Every season is a a new journey for NoYoCo, for autumn-winter 2016, the studio imagined a story of androgyny and minimalism that echoes the french label’ strong unisex discourse.

Noyoco FW16 — © 2016, Maison Nue
Noyoco FW16 — © 2016, Maison Nue
Noyoco FW16 — © 2016, Maison Nue
Noyoco FW16 — © 2016, Maison Nue
Noyoco FW16 — © 2016, Maison Nue
Noyoco FW16 — © 2016, Maison Nue
Noyoco FW16 — © 2016, Maison Nue
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MN Records
2012
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2012
Brand Identity

MN Record is Maison nue’s label founded in September 2012. The label highlighted young emerging artists of house music and deep house. The studio designed the identity and the covers for the label.

MN Records — © 2012, Maison Nue
MN Records — © 2012, Maison Nue
MN Records — © 2012, Maison Nue
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Tutorials for Sephora
2016
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2016
Creative Direction

The studio imagined a new kind of tutorials for BeautyDot.fr by Sephora, the beauty platform created by the studio. Based on the latest trends, these GIF tutorials are made easy, pop and fun. The studio oversees the global art direction and curates the teams of creatives.
Client: Sephora France
Online: Beautydot Tutorial
Photography: Antoine et Charlie
Production: Les Improductibles

Tutorials for Sephora — © 2016, Maison Nue
Tutorials for Sephora — © 2016, Maison Nue
Tutorials for Sephora — © 2016, Maison Nue
Tutorials for Sephora — © 2016, Maison Nue
Tutorials for Sephora — © 2016, Maison Nue
Tutorials for Sephora — © 2016, Maison Nue
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Jalouse Magazine
2013
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2013

For Jalouse Magazine's 15th birthday, Maison Nue was asked to create an exlusive artwork. The studio designed a collage focusing on the greatest ‘envious’ characters in literature and mythology. The content to create the collages was taken directly from the magazine.

Jalouse Magazine — © 2013, Maison Nue
Jalouse Magazine — © 2013, Maison Nue
Jalouse Magazine — © 2013, Maison Nue
Jalouse Magazine — © 2013, Maison Nue
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Perpitch & Bringand
2016
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2016
VisuaI dentity

Founded in 2015, Galerie Perpitch & Bringand curates artists across disciplines around a sense of lifestyle and interior. The studio imagined and designed a visual identity that would reflect an idea of space and modernity for these two bright talents.

Perpitch & Bringand — © 2016, Maison Nue
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Noyoco
2015
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2015
Branding & Merchandising

No Youth Control is a unisex brand mixing Parisian style with worldwide inspiration that focus on comfort, casual and cool. Maison Nue is responsible for the overall creative direction of the label : from brand identity, to visual communication as well as style consulting. The studio also works closely with the label on the in-store merchandising and the buying for their parisian concept store imagining a minimalist and elegant setting with a careful selection of accessories, interior design, cosmetics, perfumes and lifestyle books brought back from adventures across the globe.

In 2016, No Youth Control became Noyoco, the new logo was signed by the studio.

Noyoco — © 2015, Maison Nue
Noyoco — © 2015, Maison Nue
Noyoco — © 2015, Maison Nue
Noyoco — © 2015, Maison Nue
Noyoco — © 2015, Maison Nue
Noyoco — © 2015, Maison Nue
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Le Manuel Militant des Coquettes
2014
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2014
Edition & Brand Identity

In 2014, Made in Sephora decided to step out of the shadow of its mother brand, Sephora (LVMH), by publishing a book on beauty in 30’000 copies available in hundreds of Sephora stores in France. An occasion to create a global brand identity and strong visual codes for the brand. Le Manuel Militant des Coquettes calls for an uninhibited, witty and unique way of seeing beauty!
Maison Nue entirely conceptualised, art directed and designed the book from images to text.
Production: Les Improductibles
Photography: Zoé Kovacs

Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
Le Manuel Militant des Coquettes — © 2014, Maison Nue
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L/inconnu
2013
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2013

In 2013, the studio, in collaboration with l’Inconnu bar, launched a series of publications under the name L’inconnu Paper. Published every two months, this paper aimed to promote parisian emerging artists, performers and writers with an exclusive image and editorial content. The studio created the concept, oversaw the entire editorial line as well as curated the teams of talents. Every launch was celebrated with a party and dj set, an event produced by the studio.

L/inconnu — © 2013, Maison Nue
L/inconnu — © 2013, Maison Nue
L/inconnu — © 2013, Maison Nue
L/inconnu — © 2013, Maison Nue
L/inconnu — © 2013, Maison Nue
L/inconnu — © 2013, Maison Nue
L/inconnu — © 2013, Maison Nue
L/inconnu — © 2013, Maison Nue
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Time Crafters
2013
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2013
Graphic Design & Brand Identity

Time Crafters is the most important world-class luxury watch show held annually at the Armory Show in New York. The salon showcases the quality of craftsmanship amongst the most respected and iconic brands of the horlogerie industry.
Maison Nue participated in the launch of this world-class event by designing the logo, the catalogue as well as the poster of their 2013 show.

Time Crafters, Logo — © 2013, Maison Nue
Time Crafters — © 2013, Maison Nue
Time Crafters — © 2013, Maison Nue
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Marc de la Morandière
2013
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2013
Fragrance perfumer

Marc de la Morandière is an iconic brand in the perfume industry. In 2013, the label decided to relaunch with a new line of fragrances with a fresh, minimalist and feminine identity designed by the studio.

Marc de la Morandière — © 2013, Maison Nue
Marc de la Morandière — © 2013, Maison Nue
Marc de la Morandière — © 2013, Maison Nue
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studio@maisonnue.com

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