The sister brand’s feminine and sensitive vision is expressed over long term and across key touchpoints. MaisonNue steered the global art direction, through campaigns, social media assets and lookbooks.

For Summer 2020, lightboxes and editorial portraits carry a warm neoclassical feel. Shot by Mel Bles

For Fall 2019, self expression is celebrated through sartorial individuality with a NY energy. Shot by Nadine Ijewere.

For SeebyChloé, Winter 2019 turns into a 70’s Northern England decor. Shot by Agnes Lloyd Pratt.